EDUCATION Certificate in Graphic and Visual Design
at Auckland University of Technology (2000)

A (Design and Studio Practice for Print),
A- (Drawing, Illustration and Design),
A- (Rendering and Visualising),
B (Computer Studies),
B (Typography and Logo Design),
B (Visual and Conceptual Design),
B (Professional Studies).

AIT Drawing Using Computer Aided Design System (CAD) Taster Course (1997).

Takapuna Grammar School (1994 - 1998) B Bursary (1998)

CAREER HISTORY 2025 - 2026
THE BRANDERY
AUCKLAND, NZ (Remote)
I contracted to brand agency The Brandery, where I got through many varied tasks daily, both creative and artworking, for print, digital, social, EDM, video, motion and everything in between.

Responsibilities included:
  • Creating and/or updating brochures, flyers, posters, all adhering to brand guidelines and preparing for print.
  • Creating and/or updating pitch decks, proposals and ebooks.
  • Creating static and lightly animated social media posts for LinkedIn, Instagram etc.
  • Email signatures, web banners, online advertising.
  • Website updates, EDMs.
  • Video editing, narration (AI).
Programs used:
Photoshop, InDesign, Illustrator, Acrobat, Premiere Pro, After Effects, PowerPoint, Word, Wordpress, Squarespace, MailChimp, Campaign Monitor


2024
WALLACE & STRATTON - Freelance
AUCKLAND, NZ
I provided regular freelance graphic design services for busy real estate company Wallace & Stratton, creating signboards, business cards, website landing pages and social media images, as well as working extensively on their rebrand.

Programs used:
Photoshop, InDesign, Illustrator, Figma, Wordpress


2018 - 2024
LITTLE ISLAND/NICE BLOCKS | ABE'S BAGELS
AUCKLAND, NZ
I was the sole Graphic Designer for Coconut Ice Cream/Nice Block company LITTLE ISLAND for 6 years. I tackled every type of design job imaginable. I previously worked 1+ day a week for ABE's Bagels as their freelance designer where I executed similar tasks.

Responsibilities included:
  • Design/pre-press for all print collateral including advertising, P.O.S, signage, experiential etc.
  • Designing, building and maintaining the custom e-commerce Shopify website.
  • New product packaging/pre-press and existing packaging amendments.
  • Design/optimizing any web content needed including for social media, online advertising, EDMs etc.
  • Product photography, clear cutting.
  • Lifestyle photography, re-touching.
Programs used:
Photoshop, InDesign, Illustrator, Acrobat, Shopify, PowerPoint


2013 - 2016
VARIOUS PRODUCTION ROLES
NEW YORK, USA
I have completed many short-term freelance production design roles over these 3 years at varying offices around New York. These have been both Print and Web roles for clients including Time Inc, PWC, Paypal and Loewes Hotels, amongst many others.

Responsibilities included:
  • Resizing both Print and Web ads.
  • Optimizing graphic assets.
  • Light photo retouching.
  • Icon creation.
  • Completing detailed lists of changes to websites/booklets.
  • Pre-press for print files.
  • Creating branded Instagram/Facebook share images.
  • Updating Wordpress sites.
Programs used:
Photoshop, InDesign, Illustrator, PowerPoint, Word


August 2012
DESANTIS BREINDEL
NEW YORK, USA | desantisbreindel.com
Freelance Production Designer

Responsibilities included:
  • Short production freelance role.
  • Working on both web and print production requirements.
  • Ad resizing, image cropping/adjusting, comp making.
Programs used:
Photoshop, InDesign, Illustrator, PowerPoint


June 2012
DDB
NEW YORK, USA
Freelance Production Designer

Responsibilities included:
  • Short web production freelance role.
  • Working on look and feel of online graph based application.
  • Working heavily with Photoshop layer comps.
Programs used:
Photoshop, InDesign, Illustrator


Aug 2010 - Apr 2012
WINGO INC
NEW YORK, USA
Freelance Designer

Responsibilities included:
  • As needed freelance position focusing mainly on Wingo Inc's print collateral requirements.
  • Taking print jobs from concept through to release for various non-profit clients.
  • Print jobs included invites and brochures to full program booklets.
  • Recreating clients print collateral as e-mail outs, using mainly Constant Contact.
Programs used:
InDesign, Illustrator, Photoshop, constantcontact.com



Other freelance and fulltime roles in my past have included Parkable, Land Registry (UK), Paypal, Benefitz, Marketing Association and FlyingPig.co.nz.

Please don't hesitate to email me on daniel@danielward.info